Our Work
Our Work
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Our Collaboration with Bric
Our Collaboration with Bric
Our first project, The Akhrala, is being developed in partnership with Bric, a charity in Pakistan dedicated to educating the children of brick kiln workers.
The brick industry is dominated by small kilns that rely on bonded labour: families are lured with advance payments and then trapped in debts they can never repay, often passing this burden from one generation to the next.
The conditions in which these families live and work are an affront to human dignity. Education offers a path to break this cycle of poverty and bondage. By giving children the chance to learn, develop skills, and grow in freedom, we can help them escape not only the harsh realities of their daily lives but also the inter-generational deprivation that has held them back for too long.
The Akhrala - Teaching Children the Punjabi Alphabet
The Akhrala - Teaching Children the Punjabi Alphabet
Akhrala means the Punjabi alphabet, the plural of akhar (letter). The Punjabi Shahmukhi script is based on the Arabic-Persian alphabet and pre-dates Urdu by at least 300 years. The Shahmikhi script has two characters not found in Urdu, the Rnoon and Rlam, which emphasise the sounds of Noon and Laam and makes them heavier than they are in Urdu.
The Akhrala is our book set in a magical village of Preet Nagar, a long-lost village deep in the forest of Punjab. The creatures of the forest all have stories connected to the letters of the Punjabi Shahmukhi script, teaching children the shapes and the sounds of the alphabet.
The Akhrala was launched on 13 August 2025 at the Punjab Institute of Arts and Culture, Lahore (PILAC), and on Pakistan Independence Day (14 August 2025) the book was introduced to its first class of students at a Bric school. In October 2025, we plan to launch a 1001-word vocabulary book, and planned for early 2026 is the second book in The Akhrala series which will teach how the letters of the alphabet join together to form words.
We have made Book One in The Akhrala series free to view and download below, and all future publications we release will always be available for free.
The Akhrala - Book One.pdfPage updated
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